Ben and David - Brand Edge

Tools

Our strategy development tools include…

Qual Lite™

Qual Lite™

Our “faster, cheaper and better” focus group methodology
Brand Body Language™

Brand Body Language™

Analysing residual and emergent semiotic codes, to inspire differentiation in categories where often everyone’s saying the same thing
Traction Test™

Traction Test™

A simple approach to brand measurement and diagnostics using a mix of qualitative and quantitative techniques built around our unique Brand Traction model
Brand Boot Camp™

Brand Boot Camp™

A “hot-house” approach that stretches brands across a raft of criteria and challenges to ensure health and vitality
Proposition development

Proposition development

Developing razor sharp positionings and propositions that work harder in terms of demand creation
Workshop Edge

Workshop Edge

Used as part of a broader process or a standalone tool. Our facilitation techniques and workshop modules ensure engaging sessions and inspiring outcomes
Internal alignment and activation

Internal alignment and activation

Embedding and activating brands for internal audiences with a focus on the adoption of behaviours as much as the absorption of beliefs
Activation

Activation

Using a range of approaches and shopper marketing techniques to strengthen brand performance in and out of retail
Audience segmentation

Audience segmentation

Qualitatively informed segmentation, easily applied and activated, saving time and money compared to unwieldy quant driven segmentation approaches
Thought Leadership

Thought Leadership

Enabling brands to punch above their weight by having compelling, often challenging, but always informed, points of view on how to drive growth within their categories
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