Testimonials:

We have worked with the guys at Brand Edge on several projects ranging from pitches through to customer insight exercises and full brand development projects and have always valued the experience and expertise they bring to the table.

They are fantastic at what they do and always deliver high quality thinking and results.

They also work as an extension of our team and nothing is ever too much trouble.

But what I really value about them is that they explain very complicated thinking in a clear and simple way that can easily be applied to the real world problems we have been tasked with answering – which in my experience is rare.

I would highly recommend them.

I have had the pleasure of working with Brand Edge on two major quantitative and qualitative studies in the US. We approached Brand Edge because we needed clarity on our brand footprint in the North American market and wanted to test out new products and packaging concepts. At first, we were skeptical about working with an overseas partner; would they be able to understand the American consumer, would focus group participants be less engaged with a foreign moderator, would the project be delayed because of time differences. These worries were all unfounded.

The team at Brand Edge were very professional, responsive, astute, and excellent at engaging participants. As a result of the insights gained from these studies, we were able to develop strong communication and sales strategies that resulted in a 34% sales increase in the first year as well as the successful launch of two product ranges and a packaging redesign. I would recommend Brand Edge to any company looking for a professional reasonably priced agency to help them gain valuable understanding of their brand and the market.

I would highly recommend working with Brand Edge. They are brilliant to work with for lots of reasons. They are both highly experienced, intelligent and perceptive individuals who know how to handle complex briefs and deliver both useful insights and clear direction. They understand the commercial side of our business extremely well and appreciate and help us manage the political complications that we and many organisations sometimes face.

That said, they don’t compromise on the truth and push to ensure the consumer voice is heard. They are extremely resourceful and are able and willing to find a way to deliver to tight budgets without compromising on the quality of their work. They are also personable and always meet our sometimes unreasonable deadlines which makes them feel a member of our team rather than an external agency.