Faith in the ability of past events to dictate current and future outcomes lies at the heart of “big data” thinking. It’s a science based thing apparently. Yet other areas of science (laws of decay and thermodynamics) tell us that everything changes eventually, and chaos increases as time goes on. The idea of chaos though…
We all get why delivering communication content framed within an engaging idea will make that communication more interesting, memorable and ultimately effective. The interesting debate has always been around what constitutes an engaging idea. A couple of recent campaigns have received a lot of coverage with some pretty polarised opinions and some commentators asking us…
There’s something quite odd going on in casual dining. Industry data paints a picture of sector growth, yet we’re constantly reading about businesses falling by the wayside (Prezzo, Jamie’s Italian, Byron.) Clearly there are a lot of “macro” factors at play but, in our view, the failures have often (ironically) been driven by too casual…