Sun cream packed, beach books bought, you might think August is a write-off for research.
In our experience this is most definitely not the case. The best businesses are using August as a great time to plan research for September and October.
The slow down creates a little thinking space… time to work out what you really need research for and spend time considering what’s the best approach to achieve this. Time to organise for all the components for good research to be in place… buy-in across stakeholders, interrogation of any existing research, insight gap analysis, formulation of a smart methodology and the creation of stimulus that really will stimulate.
And with the budget process starting for next year, having research to support plans can be crucial.
So see August as the most important month in the research cycle. Not a write-off.
Brand Edge is a specialist insight agency. We work across most categories and have particular depth in beverages (soft drinks and alcoholic), hospitality, vets and pets, charities, utilities, homewares and automotive.